After its official trading launch, the WLFI token boosted the Trump family’s holdings to a paper value of several billions.
Summary
- WLFI, the Trump-backed token, officially started trading recently.
- The family’s holdings, which include over 22 billion tokens through DT Marks DEFI LLC, briefly reached a paper value of $6 billion.
- Offloading significant amounts of WLFI could influence market prices, so a large part of this wealth is still only on paper..
WLFI, the native token of the Trump-backed DeFi project World Liberty Financial, began trading on September 1, 2025. This allowed the public to buy and sell the tokens on open exchanges for the first time, effectively giving a real-world valuation to the family’s holdings that were previously locked or privately sold.
Entities connected to President Trump and his sons, including DT Marks DEFI LLC, control just under a quarter of the total WLFI supply—over 22 billion tokens. During the initial surge, the token price climbed to $0.33, briefly valuing their holdings at around $6 billion on paper.
Following the debut, WLFI experienced a sharp decline due to sell-offs, hitting a low of $0.21. It has since recovered slightly to about $0.24, bringing the estimated value of their holdings to roughly $4.38 billion. At its peak, WLFI became arguably the most valuable asset in the Trump family’s portfolio, surpassing even long-standing real estate holdings.
Experts note that while this marked the largest single increase in their crypto valuation, converting these tokens to cash could be challenging. Selling large amounts at once could push the token price down, keeping much of the wealth on paper rather than liquid.
The Trump family’s stake in WLFI is part of a broader crypto portfolio that also includes the TRUMP memecoin, a family-linked Bitcoin mining venture, and other digital assets through Trump Media. According to reports, the family had already generated more than $2 billion from these ventures prior to the WLFI launch.
WLFI and Trump-Linked Crypto Ventures Face Scrutiny
The family’s expanding role in cryptocurrency has attracted scrutiny from certain lawmakers. Critics warn that initiatives such as WLFI, the TRUMP memecoin, and other related ventures may pose potential conflicts of interest given their political visibility. Concerns have also emerged about whether these projects could impact policy decisions, particularly as U.S. cryptocurrency regulations continue to evolve.
Despite this scrutiny, the family maintains that there are no conflicts of interest. A spokesperson recently stated that President Trump “has never been involved in conflicts of interest and will never be involved,” a stance echoed by Donald Trump Jr., who emphasizes that their business ventures and political activities remain completely separate.
