For many years, crypto companies wanted users to know exactly which blockchain they were using. The chain itself was often treated like the main product. Brands pushed their network names, promoted technical details, and tried to stand out directly in front of consumers. Now, that approach is starting to change. According to John Nahas, chief business officer at Ava Labs, the future of blockchain may look very different. Instead of trying to become a consumer-facing brand, Avalanche wants to work