Amsterdam-based Amdax has introduced AMBTS, a dedicated Bitcoin treasury company backed by $23 million in seed funding. The new venture has set an ambitious target: to acquire up to 1% of the total Bitcoin supply, strengthening Europe’s role in the global cryptocurrency market.

Key Highlights
- AMBTS launches with $23 million in initial capital.
- Plans to raise €30 million by 2025 and pursue a listing on Euronext Amsterdam.
- Long-term target: 210,000 BTC, equal to 1% of the total supply.
Amdax’s Strategic Shift
On August 29, CEO Lucas Wensing confirmed that investors had already contributed €20 million (about $23.3 million) to kickstart the initiative. Having achieved its minimum goal, AMBTS is now working toward a final close of €30 million by September 2025.
The capital will be deployed to purchase Bitcoin aggressively, with plans to eventually take the company public on Euronext Amsterdam, offering Europe one of its first equity-based Bitcoin investment vehicles.
Bold Long-Term Vision
AMBTS aims to accumulate 210,000 BTC, representing 1% of Bitcoin’s fixed supply. Achieving this would place the company among the largest corporate Bitcoin holders globally, reflecting deep confidence in Bitcoin as a long-term store of value.
This move also represents a significant evolution for Amdax, shifting from its role as a regulated crypto service provider to becoming a direct institutional accumulator. With its regulatory foundation and market expertise, the company hopes to strengthen Europe’s presence in the global digital asset sector.
Competition and Risks Ahead
AMBTS is entering a highly competitive market. Nearly 180 public companies have already integrated Bitcoin into their reserves, collectively holding close to 1 million BTC. Leading the way is MicroStrategy, with over 630,000 BTC, setting the benchmark for corporate treasury adoption.
However, the risks are considerable. Analysts caution that if Bitcoin were to fall below $90,000, many corporate treasuries could face steep losses, triggering liquidity issues. The inherent volatility of Bitcoin remains a major challenge compared to the relative stability of traditional treasury assets.

Conclusion
With the launch of AMBTS, Amdax is making a bold bet on Bitcoin, aiming to become one of the largest institutional holders worldwide. While the journey carries both opportunities and risks, success could secure a meaningful share of the global Bitcoin supply and reinforce Europe’s position in the digital asset economy.
