Luxury watch retailer Top Win has made history by becoming Taiwan’s first Bitcoin treasury company, securing $10 million to invest directly in Bitcoin.

Key Highlights
- Top Win raised $10 million to buy Bitcoin.
- The Nasdaq-listed firm is now the first public Bitcoin treasury company in Taiwan.
- Data shows 167 public companies worldwide currently hold Bitcoin, with a combined treasury of over 976,132 BTC.
Top Win’s Bitcoin Move
In a press release dated August 15, Top Win International Limited, listed on Nasdaq under the ticker SORA, announced the successful raise. The company said this step marks its official entry into the digital asset and Web3 space, positioning itself as the first Taiwanese public company to adopt Bitcoin as a core treasury asset.
One of the lead investors is WiseLink, a Taiwan-based fintech company also listed publicly. WiseLink purchased three-year convertible notes and signed a memorandum of understanding (MOU) with Top Win to collaborate on its “Bitcoin + cross-border finance” initiative.
Other private investors also participated, including Chad Koehn, founder of United Capital Management of Kansas.
Growing Trend of Bitcoin Treasury Companies
Top Win’s move comes at a time when more corporations are adopting Bitcoin treasury strategies. According to market data, there are now 167 public companies holding Bitcoin, collectively owning over 976,132 BTC.
Leading the pack is Michael Saylor’s Strategy, with 628,946 BTC. Other notable holders include Metaplanet with 18,113 BTC and Trump Media & Technology Group Corp. with 15,000 BTC.
The momentum has also been boosted by supportive comments from U.S. Treasury Secretary Scott Bessent, who recently stated that government-seized Bitcoin will serve as the foundation of the Strategic Bitcoin Reserve announced by President Donald Trump earlier this year.

What’s Next for Top Win?
Top Win has made it clear that all proceeds from the raise will go directly into buying Bitcoin. The company also hinted at exploring investments in other publicly listed Bitcoin treasury companies while keeping some funds for working capital. However, Top Win emphasized it does not intend to operate purely as an investment company.
By stepping into Bitcoin, Top Win joins a growing list of global firms that see BTC not just as a speculative asset but as a long-term treasury strategy.
